It took off in 2011, when Domino’s joined the mobile app boom under then-CEO Patrick Doyle, who had taken over in 2010 with ambitions of converting the chain into a “tech-to-table” operation - eventually moving its entire tech team in-house - and making the chain’s food more palatable and delivering it on time. While it was credited with boosting sales, it did little to improve the company’s culinary reputation or inaccurate delivery estimates. The Domino’s tracker dates to 2008, when it was added to the company’s website. And having a GPS unit in every car so you know where it is.” It’s just putting sensors in Domino’s so you know they’re making the pizza, it’s in the oven, it’s going out to the car. “It really catches on because in order to build that tracker, what it requires is native cloud technology thinking about the customer. Jensen might not have enjoyed his dinner, but he was impressed by the user experience. The app showed his pizza’s step-by-step journey - from the kitchen prep table, to the oven, to its placement in the delivery driver’s car and its final journey to his doorstep. That evening, Jensen downloaded the Domino’s app and put in an order. “You know what, that’s just like the Domino’s pizza tracker,” Jensen recalls Pellegrino saying. That’s when the agency’s 25-year-old communications director, Angelika Pellegrino, chimed in. Jensen and his team told the AWS reps they wanted to build system where people could get automated updates about the status of their unemployment claims, reminders if they needed to provide documentation and confirmations when a payment goes out.
And with the website down, people started flooding the state’s call center, creating even more backlogs. “We were describing the use case of a person who’s very anxious about what’s going on” - like the status of an unemployment check - “and we were describing what we wanted to do.”Īt the pandemic’s onset, Rhode Island’s unemployment insurance system, based on a 30-year-old IBM A/S 400 midrange computer, was equipped to process up to 8,000 claims per day, while a website for people checking the status of their payments could handle about 300 requests at a time before it crashed - which it did.
“We were working with the people at and we were in the middle of one of their sessions,” Jensen says, recalling one of many virtual meetings Rhode Island DLT held to address its shortfalls.
#Dominos tracker funny how to#
He wanted to see if it might offer a hint of how to fix Rhode Island’s faltering unemployment benefits at the peak of the crisis. He did it to test out the 18,000-location-strong chain’s delivery tracker. Jensen didn’t order Domino’s for the test-lab-perfected pizzas, wings or cheesy bread. At the time, about 200,000 Rhode Islanders had lost their jobs due to the early waves of the pandemic, and as in nearly every other state, the unemployment insurance system was breaking under the stress of record-busting demand and limited processing capacity. The former director of the Rhode Island Department of Labor and Training grew up partial to a local purveyor of deep pan and crispy thin-crust pies.īut one night in spring 2020, flummoxed by the COVID-19 pandemic’s overwhelming of the unemployment insurance system he ran - and far from the Midwest - Jensen ordered from a brand more associated with stoned college kids: Domino’s. As a native Chicagoan, Scott Jensen has some opinions on pizza.
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